When you move to a new place, one of the first questions you often hear is: ā€œSo, what do you do?ā€ As many of you know, we’ve just moved to Lugano, Switzerland, and are settling into a new rhythm of life and new social situations

It’s a simple question, but I’ve found that my answer isn’t always simple. I’m the founder and teacher at Veda Studies, where I dedicate my life to teaching Vedic chanting—a living oral tradition from ancient India.

But how do you explain that at a school gate or to a new neighbour? Sometimes I say: ā€œI teach ancient sacred poetry.ā€ And that’s true. The Veda is the oldest collection of sacred poetry from India. Yet it is not just read—it is sounded. There is a special way to study it, where every syllable, every rhythm, every breath matters.

Through this poetry, we don’t just learn words—we connect with the chandas, the rhythms of nature itself. When the sound aligns with those rhythms, something shifts. A sense of calm arises, like falling into step with the heartbeat of the universe.

And then comes the next question people often ask me, with wide eyes: ā€œBut who is learning this stuff?ā€

The answer always surprises them: a global community. Students from every corner of the world, across all walks of life, come to learn. Many are yoga teachers and Sanskrit teachers deepening their roots. Others are Ayurveda practitioners and Jyotiį¹£a (Vedic astrology) consultants weaving chanting into their healing work. Some are artists and sound healers drawn to the transformative power of vibration. There are students, parents, professionals, and seekers of quiet in a noisy world.

What unites them is not their profession, but their orientation: a desire to use this ancient instrument of sound to connect with the divine, and to align more closely with the rhythms of life itself.

That’s what I do for a living.

Now, here’s a fun challenge for you: if you had to explain this to someone with no background in Indic traditions, how would you describe it?